Maximize Direct Mail Advertising for Your Business in Miami FL
Maximize Direct Mail Advertising for Your Business in Miami FL
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Home Page > Advertising > Direct Mail > Maximize Direct Mail Advertising for Your Business in Miami FL
Maximize Direct Mail Advertising for Your Business in Miami FL
Posted: Oct 07, 2009 |Comments: 0
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The United States Postal Service itself acknowledges the positive impact of direct mail advertising and marketing on various types of businesses. In fact, it produced a manuscript titled “Ways Your Business Can Use Direct Mail.” This should be consulted by business owners in order to maximize the benefits of direct mail advertising on their companies, including companies in Miami FL. The document cites the various uses of postal services for business mailing services and bulk mail advertising and marketing. Companies who lack manpower may use a mail house for the necessary fulfillment services such as presort services for catalog mailing.
The United States Postal Service reports that Americans spend over $31 billion dollars every year in direct mail advertising. This is perhaps based on the fact that direct mail advertising has been proven to be more cost effective than other advertising and marketing campaigns. Direct mail advertising targets particular individuals who meet the specific criteria of the company’s campaign. Businesses choose to invest their money in something that is sure to bring in more revenue benefits for every buck.
According to the United States Postal Service, business mailing services can be geared toward the specific needs of companies in various fields. Retailers, service companies, manufacturers and professionals, for example, have different needs particular to their businesses. They can design their direct mail advertising and marketing campaign accordingly. Companies based in Miami FL can further tweak their campaigns to meet the needs of their local market.
Retailers can use business mailing services to send flyers and brochures to their target market, informing them of new products, special offers, changes in shopping hours and other news. They can send special postcards to preferred loyal clients with incentives such as discounts and early notices of a coming sale. They can use a catalog mailing campaign, as well, to boost sales.
Service companies can mail out a regular newsletter to strengthen their long term relationship with old clients while attracting the loyalty of new clients and also establishing a relationship with them. The newsletter could contain news of developments in the field or industry as well as tips that are helpful to consumers. A separate mailing could consist of postcards offering incentives in return for referring a friend to the company. Furthermore, service companies can gain new prospects by exchanging mailing lists with another company in a complementary field. A veterinary clinic and a pet groomer, for example, can exchange mailing lists to expand each other’s reach. Alternatively, they can agree to recommend each other to their clients in their regular mailings.
Manufacturers can use business mailing services to send announcements to existing clients and distributors about new product offerings of the company. They can increase revenue from current customers by informing them about other products apart from the ones they are already regularly purchasing. The existing customers would also appreciate information on upgrades and new accessories of the products they have already been supporting. Other qualified sales leads could be pursued by sending them product samples.
Professionals can mail out regular newsletters to their clients, containing news and informative articles on their profession. This will further boost their credibility and strengthen the trust that their clients place in them. Professionals could also mail out flyers and brochures on special events and promotional activities. If there are any crucial changes in their company and staff, they could also inform their core clients through business mailing services.
Companies would do well to heed the advice of the United States Postal Service. They should maximize direct mail advertising for their business in Miami FL and anywhere else in the country.
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About the Author:
Rapid Mail & Computer Services Inc
John Borrero
830 W 19 St
Miami, FL 33010
Phone: (305) 882-0482
Fax: (305) 882-9051
Email: john@rapidmail.us
Website: www.rapidmail.us
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Availing of Direct Mail Advertising and Catalog Mailing Services in Miami FL
You will, of course, need more than the run of the mill postal services for your direct mail advertising and catalog mailing services. The numerous tasks involved in this endeavour should not be a problem, though. All you have to do is hire the services of a professional mail house that offers business mailing services and fulfilment services like presort services for bulk mail in Miami FL. You’re then good to go.
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Rapid Mail & Computer Services Inc
John Borrero
830 W 19 St
Miami, FL 33010
Phone: (305) 882-0482
Fax: (305) 882-9051
Email: john@rapidmail.us
Website: www.rapidmail.us
Categories: About Advertising Tags: Advertising, Business, direct, mail, Maximize, Miami
How Banner Advertising Makes Money Online
How Banner Advertising Makes Money Online
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Home Page > Internet > SEO > How Banner Advertising Makes Money Online
How Banner Advertising Makes Money Online
Posted: Jan 31, 2011 |Comments: 0
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Banner advertising has become very common these days. The internet is flooded with such advertisements. The modern man is not leaving any stone unturned when it comes to making money. It is possible to generate money with almost all the activities that take place on the internet.
The first thing you must learn about online marketing is affiliate programs. Affiliate programs allow you to market by selling others’ products and services. The income you can earn on this kind of online marketing is based on commission per sale. Joining different affiliate programs will help you get extra money and a chance to gain more commission.
This is a very passive way of earning possibly a good amount of money. The only time spent doing anything will be writing a blog post about the program, and sending a little sales pitch to look at your blog post. It is possible to earn hundreds with maybe 30 minutes of work.
It might take you a while, but you will get faster and more efficient over time. Start by finding something that you are interested in marketing. Learn about it and get comfortable with it. You can make money promoting a product by making banner ads, writing blog posts, or placing text ads.
The easiest way to make money is through advertisements; Google Adsense provides you one of the fastest ways to start earning money. First of all, you need to choose a topic which either you’re interested in or you can get a lot of information about. You will be blogging about it by putting up content that’s highly relevant to your topic of choice.
For many people internet is just a technology oriented study media. However, this is completely wrong. You know, internet produces many millionaires in the past years and has made more millionaires than any other industry.
We can rank the various services and products which can be gotten online. These products and services have helped these millionaires to attain that level without consuming more work, effort or time. You too can do that to make money fast. Here we will discuss about some of those techniques to make money fast.
Another way to get started in making money online is through affiliate marketing. Affiliate marketing works by promoting other peoples’ products and getting a commission from the sales. This is sometimes considered to be a better method of getting started because you don’t need to go through the hassle of creating their own product.
Personally, I like to write articles and submit them to the various article directories. They promote my articles for free, and the readers who click through to my site are already pre-qualified—they like my style or they probably wouldn’t have read through my article
In addition to the marketing aids, look for programs that offer commission rates at 50 percent or greater. Consider programs that pay commission on multiple levels-that is programs that allow you to earn a commission on a sale when someone under your affiliate link makes a sale.
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Techniques of Direct Mail Advertising You Can Apply in Miami FL
Techniques of Direct Mail Advertising You Can Apply in Miami FL
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Home Page > Advertising > Direct Mail > Techniques of Direct Mail Advertising You Can Apply in Miami FL
Techniques of Direct Mail Advertising You Can Apply in Miami FL
Posted: Nov 11, 2009 |Comments: 0
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Just about any type of company or business can use direct mail advertising sent through regular postal services or the mailing services of mail houses with various types of fulfillment services like presort services. Ask anyone in Miami FL and they most probably receive all kinds of direct mail advertising in the form of catalog mailing, sales letters, brochures, postcards and coupons, among others. These business mailings are either sent separately or together, or even inserted in newspapers, magazines or in monthly bills. They come from big and small companies that are marketing products or services. The sheer volume of direct mail advertising sent by companies as bulk mail is proof of its effectiveness as a marketing tool.
There are several techniques of direct mail advertising you can apply to your business in Miami FL.
Direct Mail Advertising Co-ops in Miami FL
There are cooperative direct mail advertising companies in Miami FL that allow several different companies targeting the same ZIP code to pool their efforts in combined business mailings in order to cut costs. Up to around 40 materials from various companies are bundled together in one package or envelope for every address, whether residential or commercial.
The downside is that aside from identifying the ZIP code you are targeting, you cannot specify particular addresses. The bundled direct mail advertising is sent as a blanket mailing throughout that ZIP code in Miami FL.
You will also not be able to choose the exact schedule of the mailing. The cooperative direct mail advertising companies in Miami FL have their respective mailing schedules for the year and you will have to coincide your campaigns with these.
Direct Mail Advertising Inserts in Miami FL
Another way for your company to cut costs is to negotiate with other companies that will be willing to allow you to put your material as inserts in their business mailings for a low fee or for free. Local newspapers usually allow this, especially for Sunday issues. Local chambers of commerce also often allow such inserts in their monthly mailings sent to member businesses.
Your own company surely has its own business mailings, too, perhaps in the form of mailed invoices. You can insert your advertising and marketing materials geared toward existing clients this way. You can inform them of new product lines and reward their loyalty with discount coupons.
The bulk of your costs in doing inserts will be in the production of your materials. You can also cut costs in this area by sharing the material with a complementary business. A pet supply store and a veterinary clinic can, for example, benefit from being featured together in the same ad.
The disadvantage in inserts is, again, having less control over the particular addresses to which they will be sent. Like cooperative mailing, inserts will be sent widely within a targeted locality.
Mail Houses in Miami FL
Mail houses can provide more customized services for your direct mail advertising campaign in Miami FL, sending your materials to specific residential or commercial addresses you provide at certain dates you specify. Such customized service costs more than cooperative mailing and you will have to weigh the added cost against the added benefits.
Mail houses can also provide additional services in designing and printing the materials to be used in your direct mail advertising campaign in Miami FL, again at a separate additional cost.
Analyze which of these techniques of direct mail advertising are applicable to your company’s products or services for your target market in Miami FL. They are fairly simple to do and have been proven to be cost effective. You may perhaps try out each of them and, if successful, even use all of them in a well planned campaign.
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About the Author:
Rapid Mail & Computer Services Inc
John Borrero
830 W 19 St
Miami, FL 33010
Phone: (305) 882-0482
Fax: (305) 882-9051
Email: john@rapidmail.us
Website: www.rapidmail.us
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Rapid Mail & Computer Services Inc
John Borrero
830 W 19 St
Miami, FL 33010
Phone: (305) 882-0482
Fax: (305) 882-9051
Email: john@rapidmail.us
Website: www.rapidmail.us
Categories: About Advertising Tags: Advertising, Apply, direct, mail, Miami, Techniques
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Highway to Advertising Hell
Posted: Nov 04, 2009 |Comments: 0
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Highway to Advertising Hell
So many of us always ask questions we already know the answers to. How can we feel better?
Your physician would say, “Eat right and exercise.”
Yet for every dollar spent in fitness centres, Americans spend nineteen dollars on cocaine. The reason? Two seconds after snorting cocaine, you feel like superman. Two weeks of diet and exercising and all you feel is sore and hungry.
Instant gratification is something we all know too well. It’s harmless enough if the only thing it leads you to do is pay higher prices at a convenience store. But heaven help you if you demand instant gratification from your advertising!
The business person looking for a financial quick fix will soon discover the cocaine of advertising, a four letter magic chant:
SALE! SALE! SALE! SALE!
Good advertising is painful at first because you don’t see immediate results. The impatient business owner will start with a small dose of advertising cocaine and then get defensive about it: “How can this be bad for me? I’ve never done better.”
But just as a junkie never stops to consider the damage he is doing, a business owner never stops to realize the damage “SALE! SALE! SALE!” does to his business health.
The first dose of cocaine makes him feel great. So does the next one and the one after that. But it takes more and more to get the same effect.
Therefore, it’s almost impossible to convince the addict he’s got a problem, even though he started with only “Twenty Percent Off” and has now progressed to “Half Price.”
Successful companies don’t spend their ad dollars training their customers to wait for a sale.
Do You?
- Martin
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Martin van Zyl is a professional marketer and home business owner. To learn about Martin and how he can help you, visit – http://www.martinvanzyl.com
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What did martin van buren do before he was president ?
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Best Practices in Direct Mail Advertising for Miami FL Businesses
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Home Page > Advertising > Direct Mail > Best Practices in Direct Mail Advertising for Miami FL Businesses
Best Practices in Direct Mail Advertising for Miami FL Businesses
Posted: Dec 01, 2009 |Comments: 0
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Direct mail advertising is a versatile and measurable marketing technique that provides a higher return on investment (ROI) than other advertising and marketing schemes, expanding the company’s client base and increasing sales. It has proven to be more cost effective, too, since it sends the advertising and marketing message of the company directly to the target audience at lower costs. Following are some best practices in direct mail advertising that businesses in Miami FL can learn from and apply.
The first thing to do before embarking on your direct mail advertising campaign in Miami FL is to clearly identify your campaign’s business objective. Do you aim to attract new clients or is your priority the introduction of more of your products to your existing client base in order to expand their buying patterns? Are you focused on increasing the sales of certain specified products or do you want to increase sales across your entire product range? Defining your goals will result in a streamlined campaign with measurable results. It will also translate into savings since there will be no wasted efforts.
Make sure that your direct mail advertising campaign contains messages that will be perceived by your Miami FL target audience as personal. Consumers find personal messages more effective. Personalized letters sent to individuals are less likely to be regarded as junk mail.
The messages in your direct mail advertising campaign should succinctly present the benefits of your products or services over those of your competitors in Miami FL. Be careful that while your message shows the superiority of your products or services, it should not seem arrogant. Pompousness will backfire on your company.
An effective way of getting the attention of your target audience in a direct mail advertising campaign is by giving them an incentive such as a gift of a free item or a significant discount. You can offer this to entice new customers to try your products or services. You can also do this to reward your loyal customers in Miami FL and strengthen your relationship with them. It is easier to convince existing customers to try your other products than to get new customers to try any of your products. You should, therefore, maximize your existing ties with clients.
Of course, your direct mail advertising campaign should prominently display all the means by which your target audience can get in touch with your company in order for your message to be concretely and successfully converted into real sales. Make sure your phone numbers, fax numbers, email address, website and physical business address in Miami FL are all shown in your materials.
No matter how great your message is, it needs repetition to be truly effective. Your direct mail advertising campaign should not consist of merely one batch of bulk mail. You should plan a sustained direct mail advertising campaign, with each batch of business mailings in Miami FL addressing a particular goal.
A sustained direct mail advertising campaign is laborious. When sending business mailings by bulk mail, you will have to stuff hundreds or perhaps thousands of envelopes and address each one. Instead of tying up your staff in these tasks, free them to be more productive in doing their core assignments. It is more cost effective for your company to get the business mailing services of a professional mail house that offers more than mere postal services. Choose a mail house that offers complete mailing services and fulfillment services such as presort services and catalog mailing.
These best practices in direct mail advertising have been proven effective by businesses in Miami FL. Make them work for your business, too.
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Website: www.rapidmail.us
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Rapid Mail & Computer Services Inc
John Borrero
830 W 19th St
Hialeah, FL 33010
Phone: (305) 882-0482
Fax: (305) 882-9051
Email: john@rapidmail.us
Website: www.rapidmail.us
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Truly Campaign Killing Banner Advertising Mistakes
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Home Page > Advertising > Online Promotion > Truly Campaign Killing Banner Advertising Mistakes
Truly Campaign Killing Banner Advertising Mistakes
Posted: Nov 04, 2010 |Comments: 0
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Online marketers are largely ignorant of the kind of traffic that can be produced with the little banner ad. But you can hurt yourself if you jump into it without knowing the most efficient and profitable ways to approach it. So many costly mistakes can be easily avoided if you resist the temptation to try and do it without having a solid grounding of knowledge. Banner advertising is profitable, but if you want to totally miss out on making cash-flushing mistakes – then continue reading.
A banner ad that is totally clear with its message will at least have that much going for it. Always choose those products, if you’re an affiliate, that you know are solid, and you don’t have to engage in any wavy-hands marketing over. Your work is already cut-out for you before you even begin, and we’re talking about gaining trust with people. Naturally that means the person clicks through and wherever you take them only confirms and validates your banner ad. Make your entire funnel one long consistent experience, and if you do that then the person will feel more comfortable at each successive stage.
However, we will tell you to be very careful that you don’t put too much information in your banners because it will look messy and uncomfortable to the reader. Your message needs to be very clear and easy to understand. If you’re branding your company, we recommend testing with and without your logo because people can see your logo on your site – but test.
There’s not much real estate in banners, so you need to make every pixel count as much as possible. So that’s why you have to make your point as powerfully as you can.
If your landing page is hosted with a cheap hosting company, then you’re all also asking for trouble and lost conversions. You need to be doubly sure that your site is up all the time so that you don’t lose any valuable visitors. Of course if your funds permit it, then you can get a sub at companies that do that . You can gather metrics from your host, and down/up times are almost always included. It’s very common for people to come and go with hosting companies, so don’t be afraid to find another if you’re not happy. All hosting companies, we’ll assume, have more bells and whistles than ours.Banner advertising is like all other forms of advertising in that you have to learn how to do it the right way – because there is a wrong way!
This article was just a primer and introduction, and there is more to learn before you get started. No matter how many times you make a mistake, never stop trying and just regroup and hit it again. But making mistakes that you can learn with a bit of studying is not right. Hence the importance of your banner advertising education.
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What is the best way to target a promotional campaign (considering all forms of advertising and promotion) of a local auto shop services specifically to employees of local corporate employers?
What is the new type of advertsement I can run for a product other than newspaper, banner ad or online ad. Any exclusive ideas ???
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Categories: About Advertising Tags: Advertising, Banner, Campaign, killing, Mistakes, Truly
The Advantages of Direct Mail Advertising for Miami FL Businesses
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Home Page > Advertising > Direct Mail > The Advantages of Direct Mail Advertising for Miami FL Businesses
The Advantages of Direct Mail Advertising for Miami FL Businesses
Posted: Jan 23, 2010 |Comments: 0
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A manuscript entitled “Ways Your Business Can Use Direct Mail” has been produced and released by the United States Postal Service. This is a testament to the advantages of direct mail advertising for many types of businesses in Miami FL and anywhere in the United States. The document can help companies maximize the advantages of direct mail advertising for their own growth. It tells them how to use postal services effectively for business mailing services and bulk mail advertising and marketing. If a company does not have enough people to do fulfillment services like presort services for catalog mailing, it can hire the services of a professional mail house to do this.
More than $31 billion dollars are spent on direct mail advertising every year by companies in the United States, including companies in Miami FL. This data is also from the United States Postal Service. Direct mail advertising is preferred by companies because of its better cost effectiveness as compared to other advertising and marketing campaigns. While other campaigns are more general, direct mail advertising can zoom in on specific individuals in Miami FL , for example, who correspond to the exact criteria of a campaign. The revenue brought in by every dollar spent is, therefore, superior.
The United States Postal Service points out that business mailing services can be tweaked according to the business needs and direct mail advertising and marketing campaigns of various types of companies including manufacturers, retailers, service companies and professionals. They can be designed to meet the needs of certain locales, too, like Miami FL.
Business mailing services can be used by manufacturers to announce their new product offerings to their existing distributors and clients. When current customers learn of new products from a company they are already patronizing, the tendency is to also try the new products since they already trust the brand. In fact, the current customers would appreciate such information, as well as information on product upgrades and new accessories for existing products. This translates into more sales and higher revenue. Product samples could also be mailed.
Business mailing services can be used by retailers to inform their target market of new products as well as special offers and important news such as changes in shopping hours. Postcards containing incentives like discount coupons or early news of a sal can be sent to preferred loyal customers. A catalog mailing campaign is also very appropriate to increase sales of retailers.
Business mailing services can be used by service companies for both long term clients and prospective customers. The companies could send newsletters to strengthen their relationship with old customers and to entice new customers and establish a relationship with them. The newsletter should be useful to the target market, filled with news on the service industry and tips in relation to the service. Service companies could also send incentive postcards. Another strategy would be to exchange mailing lists with a complementary service that shares the same target market. A massage spa could, for example, exchange mailing lists with an aromatherapy store.
Business mailing services can be used by professionals to strengthen their credibility and increase the trust level of their clients in them. They could send out newsletters with informative articles and news related to their profession, including changes in their staff or office hours. They could also send out promotional flyers or brochures.
If the United States Postal Service itself is endorsing the advantages of direct mail advertising for businesses in Miami FL and all over the United States, perhaps it’s time your business should profit from it. You can design your own direct mail advertising and marketing campaign for Miami FL.
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Business Local Listings -
About the Author:
Rapid Mail & Computer Services Inc
John Borrero
830 W 19th St
Hialeah, FL 33010
Phone: (305) 882-0482
Fax: (305) 882-9051
Email: john@rapidmail.us
Website: www.rapidmail.us
]]>
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Rapid Mail & Computer Services Inc
John Borrero
830 W 19th St
Hialeah, FL 33010
Phone: (305) 882-0482
Fax: (305) 882-9051
Email: john@rapidmail.us
Website: www.rapidmail.us
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How Your Business Can Best Use Direct Mail Advertising and Marketing in Miami FL
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Home Page > Advertising > Direct Mail > How Your Business Can Best Use Direct Mail Advertising and Marketing in Miami FL
How Your Business Can Best Use Direct Mail Advertising and Marketing in Miami FL
Posted: Sep 16, 2009 |Comments: 0
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The United States Postal Service sent out a document on “Ways Your Business Can Use Direct Mail.” It contains valuable tips that should be taken seriously by businesses throughout the United States, including businesses based locally in Miami FL. Postal services are very valuable indeed for bulk mail advertising and marketing and other business mailing services such as catalog mailing.
According to the USPS document, more than $31 billion dollars are spent every year in the United States for direct mail marketing. That in itself is proof of how effective direct mail advertising and marketing is as a way of reaching customers. If it has not been proven effective, cost-conscious businesses would not use it. After all, the bottom line of every business is profitablility.
Unlike mass media campaigns which are more expensive and reach out to a very wide audience, direct mail advertising and marketing can be very economical and can target specific individuals meeting certain criteria based on the company’s campaign objectives. This way, the direct mail advertising and marketing campaign becomes more cost-effective. Since these individuals have been chosen based on their need for the product or service being sold, the possibility of a sale per cost of marketing is higher.
Direct mail advertising and marketing can be scaled according to a company’s budget. Even if a firm can afford a large scale direct mail advertising and marketing campaign, a small scale version could first be launched to test, track and measure responses and, based on that, to predict the revenue from the more massive campaign. This further ensures profitability. A company can very efficiently measure its return on investment on each campaign.
If a business still does not have a clear idea of the demographics that it should target, it could, perhaps, base its initial mailing on more general criteria such as location. The direct mail advertising and marketing campaign itself could then generate qualified sales leads if it includes a reply function that encourages immediate response.
Through direct mail advertising and marketing, a company can introduce its products or services to prospective customers, establishing better brand recognition and recall. The printed material can give more extensive information that the prospective customer can use as basis for making a purchase decision. The direct mail advertising and marketing campaign can also give the customer several options to purchase the products or services conveniently. An order form could be included in the mailing. The customer can mail back the form immediately. Alternatively, the mail could also include instructions on buying the product or service online or through a phone call. This could lead to an instant sale.
Direct mail advertising and marketing is used not only for prospective customers but also for existing customers, as well. Companies can introduce new products or other existing product lines to current customers. The direct mail advertising and marketing campaign can also be used to provide a venue for feedback and dialogue so as to maintain and further strengthen customer relations. Loyal customers can be rewarded by being informed of new products or sale items ahead of others and, perhaps, by including some discount coupons in the direct mail.
Of course, a direct mail advertising and marketing campaign can be used to complement and even enhance all other advertising and marketing efforts of a company.
Even the smallest business can make the most of bulk direct mail advertising. If you need assistance in fulfillment services such as pre-folding, addressing and presort services, you might want to consider using the services of a mail house. There are mail houses offering full business mailing services in Miami FL.
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Business Local Listings -
About the Author:
Rapid Mail & Computer Services Inc
John Borrero
830 W 19 St
Miami, FL 33010
Phone: (305) 882-0482
Fax: (305) 882-9051
Email: john@rapidmail.us
Website: www.rapidmail.us
]]>
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Ask our experts your Direct Mail related questions here…
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I’m interested in generating investor leads in europe via post card or other direct mailing piece. Need list and full service. Can you help?
Which is the Best Touch Screen Mobile in Current MArket having Good Camera and Music Feature Budget 150-250 USD
What is the most famous company using social networking as a marketing tool ?
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Online Advertising
Posted: Apr 21, 2008 |Comments: 0
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Some companies have apprehensions about the efficacy of online advertising. Used effectively, the Internet is arguably one of the most interactive, direct response mediums available today. The key is to leverage the medium for what it does best–interaction and direct response. It’s about the right creative message in the right place. How do you make it work? Here’s our top ten tips for an effective online advertising campaign:
1. Business Metrics: What are your objectives? How much does it cost to acquire a new customer? How are you measuring ROI? Determine your metrics for success.
2. Research: Develop a detailed profile of your target customers and research media to determine optimal sites to reach your audience.
3. Location, location, Location: Placement is key. Grab your audience while they are in an environment they are interested in, leveraging another company’s brand power.
4. Be Creative: Target your audience. Use different messaging relevant to each of your target audiences; ensure the creative fits the media. Work with the media properties to identify creative media opportunities–way beyond banners, to really capture your target. Develop creative based on the media plan (and not the reverse!)
5. Call to Action: You have less than 10 seconds to capture a potential customer’s attention. Emphasize what’s in it for them! A call to action such as “Download”; “Free trial”; “Buy”; “Only $9.95″ help increase response rates; Make sure words such as are visible.
6. Landing Pages: After the user clicks on your ad, do they get sent to your home page only to get lost in your website? Landing pages that guide the customer from the ad through the transaction improve the user’s experience, reduce attrition and increase conversion rates.
7. TEST, TEST, TEST: Test multiple creative messages and different placements to get the optimal combination and best results.
8. Third-party Tracking: To ensure data accuracy, use third party ad-serving tracking systems to compile the data so you can make changes and optimize your campaign effectively.
9. Diversify: Diversify and integrate search engine marketing, email, contextual and affiliate marketing for optimal results.
10. Resources: Sounds like a lot of work? You bet it is! Online marketing and optimization requires intense media management to plan, buy, measure, track and optimize the media. Be sure to get a good media partner to assist you with media expertise and negotiation buying clout, and allocate internal resources for a successful program.
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Founder and President of SMARTi Solutions, industry veteran Michele Harris has spent 17 years developing savvy, revenue-rich marketing and business development programs for a client portfolio that reads like a veritable “Who’s Who” among Fortune 500 companies and the nation’s premier advertising agencies.
In 2001 Michele launched SMARTi Solutions, a company that—in the span of five years—has become the leading agency search and business development firm for the mid-size marketplace. Additionally, the firm has received recognition, and a Small Business Award, by the New York City Mayor’s Office for entrepreneurial and business success.
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Founder and President of SMARTi Solutions, industry veteran Michele Harris has spent 17 years developing savvy, revenue-rich marketing and business development programs for a client portfolio that reads like a veritable “Who’s Who” among Fortune 500 companies and the nation’s premier advertising agencies.
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How To Get Better Results From Traffic Exchange Advertising
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Home Page > Marketing > Marketing Tips > How To Get Better Results From Traffic Exchange Advertising
How To Get Better Results From Traffic Exchange Advertising
Posted: Mar 11, 2009 |Comments: 0
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How to get better results from Traffic Exchange advertising!
You’ve probably heard or read about Traffic Exchanges and what a great advertising venue they are. They’re almost all free, there are literally hundred’s of them, and they’re actually very fun. Perhaps you are already using them (if you’re not, you really should be).
Advertising in Traffic Exchanges is not a whole lot different than other advertising methods, meaning that you only have a short amount of time to grab your prospects attention. The average timer in a Traffic Exchange is 10 to 15 seconds. If you’re not familiar with how Traffic Exchanges work, here is a brief explanation:
You join a Traffic Exchange for free (you can upgrade at any time to a paid membership with added benefits, but it is not necessary). As part of setting up your account, you will add your URL (web-page) that you want other people to view. Once you have set everything up behind the scenes, you will begin surfing that exchange. This consists of viewing other members pages for a certain amount of time; anywhere from 7 to 30 seconds. For every page that you view, you’re given a certain amount of credits (every Traffic Exchange is different). The amount of credits that you earn determines the amount of times your page will be shown to other members. The more you surf, the more credits you will earn, and the more times your page will be shown.
So, how do you get more bang for your buck, or in this case your precious time? As I said before, the most important thing to remember in advertising is that you have a very short period of time to capture a prospects attention, and with Traffic Exchanges you literally have between 7 and 30 seconds. People seem to forget this, which is why I cringe every time I surf and see marketers using their company homepage, or their affiliate sign-up page, or just a cluttered looking page with too much text.
If your going to advertise on a Traffic Exchange, a splash page is a must have. What is a splash page you ask? Simply put, it is a non cluttered one-page attention grabber. You’re not trying to make a sale at this point, you’re simply trying to grab the surfer’s attention with an great eye-catching graphic and some compelling text or question. The page should make the surfer stop and think “Hmmm, that’s a good question” or “Hmmm that sounds so intriguing that I must know more”. The splash page should peak their curiosity and compel them to want more information, and click your link. This is the point that they are sent to your capture page which should further peak their curiosity, and collect their contact information. Then you will have the opportunity to sell to them, or recruit them into your organization, or whatever your ultimate goal is.
I use a rotater URL with 7 different splash pages in it. They are very effective, because they have the following characteristics:
Great eye-catching graphic (makes them stop and actually look) They are very simple and non-cluttered (very easy to read in a short time) Large compelling text (again easy to read, and makes them want to read more) Asks a question that peaks their curiosity (again, makes them stop and think about it) Repetition (repetition builds credibility….more on that below)
Another thing to remember is that the average person must view an advertisement at least 7 times before taking action, so don’t get discouraged if you don’t see results right away. Just continue to surf and test your splash pages, and keep a great attitude.
I hope this information has helped you, Happy Surfing.
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Jennifer Nowland -
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Jennifer Nowland is just your average joe that likes to help other people, and found a Very Simple System to plug into to make money online using Traffic Exchanges.
If you would like to use the same Splash Pages that I use Click Here
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Can a hotel and an advertising agency barter without going through a barter exchange? If so, who fills out the IRS Form 1099-B? By what date does the Form 1099-B have to be submitted?
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What is differences between pure titanic implant and titanic in different grades implant? Is pure titanic implant expensive but better result? Thanks
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Jennifer Nowland is just your average joe that likes to help other people, and found a Very Simple System to plug into to make money online using Traffic Exchanges.
If you would like to use the same Splash Pages that I use Click Here
Categories: About Advertising Tags: Advertising, Better, Exchange, from, Results, Traffic